Burger King and Mc Donalds Case Study Example | Topics and Well Written Essays - 1250 words

Burger fag and Mc Donalds - Case Study ExampleRealizing the importance of this Burger King has launched a donation with VISA to fund Foundation Education Program.Product Research & development and a strategy of continuous innovation Keeping an nitty-gritty on the changing consumer tastes and allocating budgets for testing of different variants helps a company keep abreast of change. This strategy was initially successful and consumers started preferring the Burger king fries. However, it was not successful in the long run due to inefficient implementation.Excellent Branding and Marketing Activities In 1998, when Burger King launched the fries with the tag line Decision 98 establish the Fry America and the Free Fryday giant national giveaway eventually led to Burger Kings Fries being ranked number one as compared to the Mc Donalds Fries for the first time in history.The greatest weakness of Burger King is the strength of the franchisees which on the whole does not work in favour of Burger King. The modestness for this is that franchisees have formed some type of a unionized cartel and has the strength to actually steer the managements decision.Another weakness lies in the product. The procedure for make coated fries is so difficult and involves so many stages that there is no margin of error and even a small variance in the ingredients leads to spoilt taste.Vision BurgExternal Analysis Opportunities Vs ThreatsThe increase in per capita consumption of fries from 6 pounds to seven pounds is an opportunity in itself which Mc Donalds has made exercising of but Burger King could not capitalize on it.ThreatsThe greatest threat is entry of competition. In the last few decades One potato Two Potato has become very strong in